Privacy Policy

Effective Date: 5 August 2026

Welcome to Swpify. This Privacy Policy applies to all Swpify services, including our mobile applications, websites, software, and any related services (collectively referred to as the “Platform”).

The Platform is operated and controlled by Swpify (“we”, “us”, or “our”)

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and otherwise process the personal information of users, and other individuals. If you do not agree with this policy, you should not use the Platform.

What Information We Collect

We may collect the following types of information when you use Swpify

1. Information You Provide Directly

Account Information

When you register on Swpify, we may collect details such as your:

Username and password
Email address and/or phone number
Date of birth (if required for age verification)
Profile information (such as profile photo or video)

User Content

We collect content that you create, upload, or share on the Platform, including:

Photos, videos, and audio files
Comments, captions, hashtags, reviews, and feedback
Live streams and related interactions

Messages

We may collect information from messages you send or receive through Swpify, including:

Message content
Time, date, and participants of messages
Delivery and read status (where applicable)

Messages sent to other users may be visible to them. We are not responsible for how they use or share that information.

Purchase Information

If you make purchases on Swpify, we may collect:

Payment details (processed securely via third-party providers)
Billing and delivery information
Transaction history and purchased items

Identity Verification

In some cases, we may request:

CNIC, age proof, or other identity documents
Verification details for safety, legal, or feature access purposes (e.g., live streaming)

2. Information Collected Automatically

Usage Information

We collect data about how you use Swpify, such as:

Videos you watch, like, save, or share
Search history and browsing activity
Interaction with content, users, and ads
Features you use within the app

Device & Technical Information

We may collect technical details about your device, including:

IP address and network information
Device model and operating system
App version and system settings
Advertising identifiers
Device language, time zone, and performance data

We may assign unique user or device IDs to improve functionality across multiple devices.

Location Information

We may collect:

Approximate location (based on IP address or SIM data)
Precise location (GPS), only if you allow it
Location tags added to your content

Cookies and Tracking Technologies

We use cookies and similar technologies to:

Improve user experience
Remember preferences
Analyze usage and performance
Deliver personalized ads and content

You can manage cookie settings through your browser or device settings.

3. Information from Third Parties

We may also receive information from:

Social login providers (e.g., Google, Apple) when you sign in
Advertising and analytics partners to improve ads and performance
Payment providers to confirm transactions
Other users who may mention or interact with you in content
Public sources where information about you is publicly available

We may also receive limited technical data such as device identifiers or hashed contact details to improve security, personalization, and ad relevance.

How we use your information

As explained below, we use your information to improve, support and administer the Platform, to allow you to use its functionalities, and to fulfill and enforce our Terms of Service. We may also use your information to, among other things, personalise content you see on the Platform, promote the Platform, and personalise your ad experience on and off the Platform. We generally use the information we collect in the following ways:

To fulfill requests for products, services, Platform functionality, support and information for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes and to solicit your feedback.
To provide our shopping features and facilitate the purchase and delivery of products, goods and services, including sharing your information with sellers, payment and transaction fulfillment providers, and other service providers in order to process your orders.
To send promotional materials, including by instant messaging or email, from us or on behalf of our affiliates and trusted third parties.
To improve and develop our Platform and conduct product development.
To measure and understand the effectiveness of the advertisements and other content we serve to you and others, and to deliver advertising, including personalised advertising, to you on and off the Platform.
To perform analytics so that our creators, advertisers, partners, and sellers can see how their content, ads, or products are performing and to better understand their audience and buyers.
To enable you to participate in the virtual items program.
To allow you to participate in interactive features of the Platform, such as enabling your content to be used in other users’ videos.
To use User Content as part of our advertising and marketing campaigns to promote the Platform, to invite you to participate in an event, and to promote popular topics, hashtags and campaigns on the Platform.
To understand how you use the Platform, including across your devices.
To infer additional information about you, such as your age range, gender, and interests.
To help us detect and combat abuse, harmful activity, fraud, spam, and illegal activity on the Platform.
To ensure content is presented in the most effective manner for you and your device.
To facilitate research conducted by independent researchers that meets certain criteria.
To verify your identity or age.
To communicate with you, including to notify you about changes in our services.
Consistent with your permissions, to provide you with location-based services, such as advertising and other personalized content.
To train and improve our technology, such as our machine learning models and algorithms.
To facilitate and fulfill sales, promotion, and purchases of goods and services and to provide user support.
To protect the Platform and defend our legal rights and commercial interests, and those of our affiliates, users, and the public.

How we share your information

We share your information with the following parties:

1. Business Partners and Connected Services

We may share your information with trusted third-party services and partners, including:

Social login providers (e.g., Google, Apple, Facebook)

If you choose to sign up or log in using a third-party account, we may receive information such as your name, email address, phone number, and public profile. We may also share limited technical information such as app identifiers or authentication tokens to verify your login.

Connected third-party services

If you link or allow third-party services to access your Swpify account, we may share relevant information to enable functionality such as:

Order management (for sellers or marketplaces)
User authentication and account verification
Integration with external platforms

Social sharing features

If you choose to share content from Swpify to other platforms, we may share:

Your content (e.g., video, image, or post)
Your username and caption or text
A link to the content when shared via messaging apps

2. Analytics, Creators, and Performance Insights

We may share aggregated or non-identifiable data with creators, advertisers, and business users to help them understand performance, such as:

Views, likes, comments, and shares
Audience engagement and reach
General usage trends and analytics

This information does not directly identify you personally.

Service Providers

We provide information and content to service providers who support our business, such as cloud service providers and providers of content moderation services to ensure that the Platform is a safe and enjoyable place and service providers that assist us in marketing the Platform.

Payment processors and transaction fulfillment providers: If you choose to buy Coins or conduct other payment related transactions, we will share data with the relevant payment provider to facilitate this transaction. For Coin transactions, we share a transaction ID to enable us to identify you and credit your account with the correct value in coins once you have made the payment.
Analytics providers: We use analytics providers to help us in the optimisation and improvement of the Platform. Our third-party analytics providers also help us serve personalised advertisements.

Public Profiles

Please note that if your profile is public, your content will be visible to anyone on the Platform and may also be accessed or shared by your friends and followers as well as third parties such as search engines, content aggregators and news sites. You can change who can see a video each time you upload a video. Alternatively, you can change your profile to default private by changing your settings to ‘Private Account’ in “Manage my account” settings.

Information relating to children and teens

TikTok is not directed at children under the age of 13. In certain cases this age may be higher due to local regulatory requirements, please see your local supplemental terms for more information. If you believe that there is a user who is below this minimum age.

Contact

If you have questions, comments, complaints or requests regarding this Privacy Policy, please contact us at: swpify.app@gmail.com